Bertha was a well-behaved child when she was young, but as soon as she entered high school, she started skipping class, wearing strange clothes, and watching offensive television shows with a group of new friends. Her behavior had become just like that of her new friends. Bertha's behavior is likely due to _____.
A) brand loyalty
B) valence
C) formality
D) normative influence
E) aspirational group influence
Question 2_____ is a process that the purchasing function follows when it performs benchmarking comparisons.
a. Strategic benchmarking
b. Support-activity benchmarking
c. Process capability
d. Operational benchmarking
e. Outsourcing
Question 3Expropriation refers to the seizing of company assets and/or investors's assets without any compensation.
Indicate whether the statement is true or false
Question 4Discuss the advantages of trade shows as a sales promotion technique?
Question 5Happy Kid Toys conducted a study on children between the ages of four and ten to determine the kind of toys they liked to receive as gifts during Christmas. The study concluded that roughly 75 percent of the requests made to Santa Claus were for things they had seen on TV. This is best thought of as an example of:
A) reference group influence on children.
B) peer group influence on consumers.
C) homophilous group influence on children.
D) media influence on children.
E) the influence of opinion leaders on children.
Question 6_____ involves a comparison of one firm's market strategies against those of another.
a. Functional benchmarking
b. Strategic benchmarking
c. Operational benchmarking
d. Support-activity benchmarking
e. None of the above.
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