A single, overall productivity measure representing purchasing and supply chain performance is feasible.
a. True
b. False
Indicate whether the statement is true or false
Question 2Under communism, all means of production and private property are under state ownership and/or cooperative ownership.
Indicate whether the statement is true or false
Question 3Aside from advertising, personal selling, public relations, and publicity, all other sponsored communications offered to the end consumer or to the trade that stimulate purchases or improve relationships to middlemen and retailers in the short-term fall in the category of _________________________.
Fill in the blank(s) with correct word
Question 4Owing to the rising popularity of celebrities and professional athletes, most top brands have started using them as brand ambassadors in their TV commercials and newspaper advertisements. Brands are likely doing this because youngsters consider celebrities and professional athletes their _____.
A) schematic reference group
B) reflective reference group
C) aspirational reference group
D) dissociative reference group
E) associative reference group
Question 5There is no one best way to measure performance.
a. True
b. False
Indicate whether the statement is true or false
Question 6China is currently in the communist stage of development.
Indicate whether the statement is true or false
Question 7In a recent advertisement, Benetton portrayed young people of all ages and races in colorful clothing to sell its clothes and also to make a statement about cultural diversity. This is an example of ____________________ advertising.
Fill in the blank(s) with correct word
Question 8Whitney, a teenager, loves Frenemies, a television series. She wants to have a life just like the characters on the show. She admires all the actors on the show because of their sense of style and the activities they endorse. In this scenario, Whitney sees the cast of Frenemies as a(n):
A) consideration set.
B) aspirational reference group.
C) associative reference group.
D) brand community.
E) dissociative reference group.
Question 9All aspects of performance lend themselves to quantitative measurement.
a. True
b. False
Indicate whether the statement is true or false
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