In determining the advertising budget, research has shown that, on average, ____ percent is allocated to trade (wholesaler, retailer, dealer) advertising for firms worldwide.
a. 10 c. 80
b. 20 d. 90
Question 2_____ is leading consumers through a series of steps to create a desired response.
A) Charging
B) Modeling
C) Phrasing
D) Eliciting
E) Shaping
Question 3Which of the following is not an advantage of using a 3PL?
a. Economies of scale and increased flexibility.
b. Improve service performance levels.
c. Loss of dedicated in-house managed staff.
d. Release capital from sale of assets.
e. Concentrate on core business activities.
Question 4Each subsidiary in an ethnocentric organization has its own marketing plans and objectives and operates autonomously as an independent profit center on an individual country basis.
Indicate whether the statement is true or false
Question 5For firms with financial limitations, which budgeting method is the most likely to be used?
a. Objective-and-task c. Executive-judgment
b. Percent-of-sales d. All-you-can-afford
Question 6In the context of brand selection, decision-making based on habit decreases:
A) operant conditioning.
B) brand loyalty.
C) classical conditioning.
D) risk.
E) repeat purchase.
Question 7Which of the following is not an advantage of using a 3PL?
a. Economies of scale and increased flexibility.
b. Improve service performance levels.
c. Loss of dedicated in-house managed staff.
d. Release capital from sale of assets.
e. Concentrate on core business activities.
Question 8Firms with a polycentric orientation are guided by a multidomestic market concept.
Indicate whether the statement is true or false
Question 9Which type of budget allocation method should not be used for firms that are entering a new market or whose brands are not known locally?
a. Objective-and-task c. Competitive-parity
b. Executive-judgment d. All-you-can-afford
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