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Sitki Sitki
wrote...
Posts: 1536
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6 years ago
To be effective in terms of using an external agency, at least 10 percent of the advertising budget should be spent on media buys.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 47 times
2 Replies

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Replies
wrote...
6 years ago
FALSE
Sitki Author
wrote...
6 years ago
Yup, correct Slight Smile
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