___________ is when one firm uses the international expertise and capabilities of another firm to enter a foreign market.
a. Export management
b. Cooperative arrangement
c. Piggybacking
d. Casual exporting
e. Direct exporting
Question 2In which country is Pizza Hut considered to be an upscale restaurant?
a. United Kingdom c. France
b. Poland d. Germany
Question 3Judith recently moved to a new town and went to the supermarket to buy some LastingFresh frozen meals. However, all the supermarkets in the town only have store-brand frozen dinners. She wants to make sure that the frozen dinner is of high quality and starts to compare its ingredients with those used in LastingFresh's products. This is an example of a(n):
A) prototype process.
B) comparative process.
C) exemplar model.
D) conjunctive model.
E) learning process.
Question 4In purchasing professional services, it is not important for a standard contract template or format to be developed by the organization's legal department because there are so many types of professional services and providers.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which of the following is not regarded as a form of indirect exporting?
a. Use of foreign distributors
b. Use of a trading company
c. Use of an export management company
d. Use of a cooperative (piggyback) arrangement
e. Casual exporting
Question 6Which of the following promotes an effective international communication process?
a. Cultural similarity c. Competition from other channels
b. Audience inattention d. Noise
Question 7Although it is important to develop a rationalized supply base such that buying power can be appropriately leveraged, a single-source strategy frequently maximizes the value of professional services.
a. True
b. False
Indicate whether the statement is true or false
Quick Reply
