In countries like Saudi Arabia, where the mailing system is reliable, mail is the medium for distributing samples.
Indicate whether the statement is true or false
Question 2A _____ is best when a customer wishes to rule out unsuitable options as soon as possible.
A) brand awareness state
B) self-affirmation strategy
C) subjunctive model
D) conjunctive model
E) compensatory strategy
Question 3A major advantage of a rail carrier is the wide range of items it is capable of carrying.
a. True
b. False
Indicate whether the statement is true or false
Question 4All of the following are true for services as compared to goods except:
a. Little or no inventories are required to offer services.
b. Supervisions for services is more specialized.
c. Emphasis on quality is greater.
d. Service costs are more standardized; therefore, pricing is easier.
e. Value is more difficult for consumers to determine.
Question 5In Saudi Arabia, the mailing system is not reliable.
Indicate whether the statement is true or false
Question 6Using a conjunctive model, consumers set up:
A) minimum cutoffs for each attribute that represent the absolute lowest value they are willing to accept.
B) evaluations that put the weight on positive information rather than on negative information.
C) evaluations based on several of the most important attributes rather than on all of them.
D) acceptable levels for the cutoffs that are desirable to find the good ones.
E) evaluations to immediately eliminate brands that are inadequate on any one or more important attributes.
Question 7The most significant advantage of a motor carrier is its relatively lower variable cost.
a. True
b. False
Indicate whether the statement is true or false
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