International advertising is defined as a nonpersonal communication by an identified sponsor across international borders, using broadcast, print, and/or interactive media.
Indicate whether the statement is true or false
Question 2In the _____, the consumer bases evaluations on several of the most important attributes rather than on all of them.
A) intractable model
B) spiral model
C) disjunctive model
D) value-based model
E) exploratory model
Question 3Additional railcars can be added to a freight train with only a minimal increase in its total variable cost, absent any limitations on train length.
a. True
b. False
Indicate whether the statement is true or false
Question 4At the point of contact with the service provider, the customer perceives the service and the channel as being:
a. Separated by space and time.
b. Highly perishable.
c. Highly personalized.
d. Intangible.
e. The same thing.
Question 5Price comparison shopping in which consumers compare each brand on price and select the one with the desired price is an example of _____.
A) attribute processing
B) brand classification
C) exploratory modeling
D) price stratification
E) brand processing
Question 6In Rwanda and Burundi international brands are frequently advertised through radio because it is the only broadcast medium available.
Indicate whether the statement is true or false
Question 7A major disadvantage of a rail carrier is its relatively higher cost.
a. True
b. False
Indicate whether the statement is true or false
Question 8A hotel chain talks about its great attention to detail in its ads, and in each room, it includes a small sewing kit with extra shirt and blouse buttons. In this case, the hotel chain is an example of:
a. Charge more for its services.
b. Tangibility of services
c. Get customers involved in providing services.
d. Separate out particular services.
e. Entice new customers to make reservations.
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