Record integrity exists when the physical inventory on hand exceeds the electronic record on hand, ...

Record integrity exists when the physical inventory on hand exceeds the electronic record on hand, regardless of the quantity of inventory.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In order to help and encourage customers to purchase outfits on its Web site, Lands' End has created:
 a. Online quantity discounts.
  b. An extensive catalog of clothing items.
  c. A free shipping return policy.
  d. Interactive software.
  e. My Virtual Model.

Question 3

Which type of offering is characteristic of category killers?
 a. High variety of merchandise and limited assortment
  b. High variety of merchandise and deep assortment
  c. Narrow variety of merchandise and deep assortment
  d. Narrow variety of merchandise and limited assortment

Question 4

_____ occurs in response to the activation of problem recognition.
 A) Source derogation
  B) Prepurchase search
  C) Postpurchase evaluation
  D) Confirmation bias
  E) Habituation

Question 5

Over time, cultural clashes are most likely to be related to:
 a. language.
  b. employment opportunities.
  c. religion.
  d. customs.

Question 6

A logical place to begin when managing inventory investment is to make sure there is agreement between physical and electronic inventory.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

The electronic marketing channels provide the channel manager an opportunity for:
 a. Increasing costs.
  b. Increasing customer contact.
  c. Improving evaluation procedures.
  d. Great efficiency and flexibility.
  e. Streamlining communications with channel members.

Question 8

Which of the following is not characteristic of general merchandise discount stores?
 a. High volumes of merchandise
  b. Full service
  c. Lower prices
  d. All of the above are characteristic of general merchandise discount stores.

Question 9

Which of the following statements is true of inhibition?
 A) It increases the chances of fair judgement toward a brand.
  B) It leads to information overload.
  C) It promotes the equality of preferences toward brands or products in an evoked set.
  D) Consumers may not always consider key aspects of a brand when making a decision.
  E) Consumers may recall information that contradicts their overall beliefs.