The period between departure and arrival of a carrier is called:

The period between departure and arrival of a carrier is called:
 a. waiting time.
  b. transit time.
  c. transfer time.
  d. lag time.

Question 2

In the _____ approach to a systems supplier's level of service, the outsource service supplier takes on only two or three small functions from the client, using a stepping stone approach.
 a. evergreen
 b. turnkey
 c. shared
 d. modular
 e. time and materials

Question 3

Of the total expenditures by all manufacturers on promotion about __________ of every dollar spent goes for push type promotions.
 a. 10
  b. 33
  c. 50
  d. 60
  e. 75

Question 4

It is often cheaper for a company to build its own channel than to use an established channel.
 
 Indicate whether the statement is true or false

Question 5

_____ in attitudes occurs when our evaluations regarding a brand are mixed.
 A) Ambivalence
  B) Persistence
  C) Resistance
  D) Confidence
  E) Endurance

Question 6

Which of the following is not one of the major efforts airlines have made to increase the volume of air freight?
 a. Developed better and more efficient ground facilities.
  b. Introduced airfreight containers.
  c. Liquidated ground freight services.
  d. Marketed a wide variety of special services.

Question 7

In the _____ approach to a systems supplier's level of service, the client company essentially turns over the entire outsourced service at a given point in time.
 a. modular
 b. incremental
 c. turnkey
 d. shared
 e. None of the above.

Question 8

In a pull and push promotional strategy, the three main flows involved are:
 a. Product, negotiation, and promotion.
  b. Product, price, and distribution.
  c. Negotiation, promotion, and payment.
  d. Promotion, negotiation, and price.
  e. Distribution, negotiation, and product.

Question 9

Building a channel is sometimes necessary in situations where there are no channels that conform to the needs of the company.
 
 Indicate whether the statement is true or false

Question 10

Attitude confidence refers to:
 A) how much we know about a product.
  B) how strongly we hold an attitude.
  C) how easily and readily an attitude can be retrieved from memory.
  D) how our evaluations regarding a brand are mixed.
  E) how much we like or dislike something.