The period between departure and arrival of a carrier is called:
a. waiting time.
b. transit time.
c. transfer time.
d. lag time.
Question 2In the _____ approach to a systems supplier's level of service, the outsource service supplier takes on only two or three small functions from the client, using a stepping stone approach.
a. evergreen
b. turnkey
c. shared
d. modular
e. time and materials
Question 3Of the total expenditures by all manufacturers on promotion about __________ of every dollar spent goes for push type promotions.
a. 10
b. 33
c. 50
d. 60
e. 75
Question 4It is often cheaper for a company to build its own channel than to use an established channel.
Indicate whether the statement is true or false
Question 5_____ in attitudes occurs when our evaluations regarding a brand are mixed.
A) Ambivalence
B) Persistence
C) Resistance
D) Confidence
E) Endurance
Question 6Which of the following is not one of the major efforts airlines have made to increase the volume of air freight?
a. Developed better and more efficient ground facilities.
b. Introduced airfreight containers.
c. Liquidated ground freight services.
d. Marketed a wide variety of special services.
Question 7In the _____ approach to a systems supplier's level of service, the client company essentially turns over the entire outsourced service at a given point in time.
a. modular
b. incremental
c. turnkey
d. shared
e. None of the above.
Question 8In a pull and push promotional strategy, the three main flows involved are:
a. Product, negotiation, and promotion.
b. Product, price, and distribution.
c. Negotiation, promotion, and payment.
d. Promotion, negotiation, and price.
e. Distribution, negotiation, and product.
Question 9Building a channel is sometimes necessary in situations where there are no channels that conform to the needs of the company.
Indicate whether the statement is true or false
Question 10Attitude confidence refers to:
A) how much we know about a product.
B) how strongly we hold an attitude.
C) how easily and readily an attitude can be retrieved from memory.
D) how our evaluations regarding a brand are mixed.
E) how much we like or dislike something.