What is the goal of logistics management?
a. To provide the firm, its suppliers, and its customers, both domestic and foreign, with the benefits of synergism expected from the coordinated application of size.
b. To effectively coordinate materials management and physical distribution and their various components to result in maximum cost-effectiveness while maintaining service goals and requirements.
c. To minimize the firm's overall logistics cost by implementing the systems concept appropriately.
d. To facilitate the flow of supply and demand in order to enhance the economic systems.
Question 2Which of the following is not one of the potential advantages of using long-term contracts?
a. Assurance of supply.
b. Volume leveraging.
c. Access to cost/price information.
d. Access to supplier technology.
e. Supplier opportunism.
Question 3The __________ often causes a problem with price promotions.
a. delivery of enough inventory
b. indifference of consumers
c. lack of a good promotional campaign
d. differing price elasticities of consumers and retailers
e. seasonality of a product
Question 4_________________________ refers to the manner in which a product is adopted by consumers.
Fill in the blank(s) with correct word
Question 5Consumers with promotion-focused goals are motivated to act in ways to achieve positive outcomes, focusing on hopes, wants, and accomplishments.
Indicate whether the statement is true or false
Question 6The second phase of the movement of materials that is of logistical importance is the movement of a firm's finished product to its customers, and it is called the:
a. problem identification phase.
b. content alignment phase.
c. physical distribution phase.
d. interaction maintenance phase.
Question 7A/An _____ is a purchase contract that is made on a continuing basis for a specified or indefinite period of time, typically exceeding one year.
a. one-time buy
b. short-term contract
c. spot contract
d. long-term contract
e. None of the above.
Question 8Of all the elements in the marketing mix, channel members at the wholesale and retail levels view __________ as being most in their domain.
a. advertising
b. sales promotion
c. physical distribution
d. product development
e. pricing
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