_________________________ refers to the extent to which the different product lines are related and ...

_________________________ refers to the extent to which the different product lines are related and use the same distribution channels and have the same final consumers.
 Fill in the blank(s) with correct word

Question 2

_____ is the tendency to show greater memory for information that comes first in a sequence.
 A) Ascendency
  B) Recency
  C) Primacy
  D) Dormancy
  E) Occupancy

Question 3

High-priced items can absorb transportation costs more easily than low-priced goods because the cost of transportation as a percentage of total product cost will be lower.
 
 Indicate whether the statement is true or false

Question 4

The _____ clause of a contract identifies any free trade issues and benefits, and how to share the benefits.
 a. assignment and contracting
 b. free trade areas
 c. key performance indicators and compensation
  d. payment
 e. scope of agreement

Question 5

Which of the following is true regarding manufacturers' attempt to uncover channel members' views on the manufacturer's pricing strategies?
 a. There are several methods that can be used to obtain this information.
  b. It is the channel member's job to find out about channel member views.
  c. Channel managers should pay particular attention to channel member views about pricing strategy.
  d. Research done by outside companies can assist manufacturers obtain the needed data.
  e. All of the above

Question 6

Ann Klein with Ann Klein II and Armani with Emporio Armani are examples of ____________________ offerings.
 Fill in the blank(s) with correct word

Question 7

To reduce interference, marketers use visual and textual cues that reinforce each other. This tactic helps consumers to process _____, thereby improving retrieval.
 A) taxonomic hierarchical categories
  B) activated concepts
  C) second-language messages
  D) knowledge databases
  E) first-impression data