What form of innovation is the most prominent for of innovation today?
a. Continuous innovation c. Dynamically continuous innovation
b. Discontinuous innovation d. Congruent innovation
Question 2Identito Foods, a leading snack food brand, believes in delivering food products that are tasty and healthy. However, the marketing professionals at Identito Foods notice that it is difficult to convince consumers that their products taste good and are healthy at the same time. This scenario demonstrates an instance where consumers look at healthy food and lack of taste as _____.
A) negative associations
B) salient features
C) correlated attributes
D) line extensions
E) inflexible effects
Question 3Close collaboration with customers is required in order to develop a just-in-time inventory system.
Indicate whether the statement is true or false
Question 4The _____ clause of a contract describes the course of events that occur if there are unforeseen calamities such as earthquakes or hurricanes that prevent a supplier from fulfilling its obligations to the buyer.
a. liability
b. force majeure (LO 1
c. confidentiality
d. third-party rights
e. governing law
Question 5Gross margins for retailers of __________ are on the average lower than for retailers of ___________.
a. Vending machines; liquor
b. Furniture; fuel oil
c. Gasoline service stations; furniture
d. Household appliances; liquor
e. Groceries: fuel oil
Question 6Which type of innovation has no disruption on consumption patterns?
a. Continuous innovations c. Dynamically continuous innovations
b. Discontinuous innovations d. Radical innovations
Question 7Brands viewed as the best examples of a product category are called _____.
A) processed brands
B) salient brands
C) prototypical brands
D) graded brands
E) equitable brands
Question 8Supply chain management encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and logistics.
Indicate whether the statement is true or false
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