There is automatic determination of copyright ownership unless the consultant and the client company ...

There is automatic determination of copyright ownership unless the consultant and the client company execute an agreement specifically assigning the copyright to the client company.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A product differentiation strategy includes all of the following except:
 a. It is based on differences in physical characteristics.
  b. It is intended to get consumers to perceive a significant difference.
  c. It can require channel member cooperation in the way the product is displayed, sold and serviced.
  d. Prices to consumers may be higher.
  e. Gross profit margins will increase through the life of the product.

Question 3

The total number of product lines that the company offers is the:
 a. product length. c. product depth.
  b. product width. d. product assortment.

Question 4

Rad visits a posh restaurant while on vacation. He is aware that he will need to be well behaved while he enjoys his dinner. He knows that he will need to wait to be seated, speak in a quiet voice, and leave a tip. These are all parts of Rad's _____ for fine dining.
 A) prototypicality
  B) imaging
  C) salient behavior
  D) script
  E) graded structure

Question 5

When a government creates obstacles to trade, this is referred to as:
 a. barriers to entry.
  b. trade deficit.
  c. trade surplus.
  d. deregulation.

Question 6

An important factor to consider when hiring an outside consultant to perform contract services for a company is that such a person is the purchasing company's employee, not its agent.
 a. True
  b. False
 Indicate whether the statement is true or false