In which stage of the product life cycle are standards likely to be established?
a. Introduction c. Maturity
b. Growth d. Decline
Question 2_____ describes how we organize knowledge in memory.
A) Knowledge content
B) Knowledge structure
C) Knowledge taxonomy
D) Knowledge base
E) Knowledge labeling
Question 3Which of the following statements about the services is true?
a. Global services are tangible.
b. Services are delivered directly to the user.
c. Only services are marketed abroad.
d. Services are only sold in conjunction with a product.
Question 4Long-term contracts should be written to avoid incentive or cost-sharing arrangements.
a. True
b. False
Indicate whether the statement is true or false
Question 5During the growth stage of the product life cycle, two overriding issues for channel management are:
a. Providing for adequate product availability and considering changes in channel structure.
b. Monitoring competitive products and dropping poorly performing channel members.
c. Providing heavy promotional support and changing the channel structure.
d. Monitoring competitive products and providing for adequate product availability.
e. Educating channel members and evaluating their performance.
Question 6Toward the end of which stage of the product life cycle does the firm focus on developing economies of scale?
a. Introduction c. Maturity
b. Growth d. Decline
Question 7_____ reflects the information we have already learned and stored in memory.
A) Knowledge structure
B) Knowledge content
C) Data mine
D) Data mart
E) Information schema
Quick Reply
