Which of the following statements is true of nonfocal attention?

Which of the following statements is true of nonfocal attention?
 A) Information processing cannot take place during nonfocal attention.
  B) Nonfocal attention happens when consumers focus on a stimulus.
  C) Consumers are aware of engaging in nonfocal attention.
  D) Consumers' nonfocal attention is not divided.
  E) Limited attentional resources are devoted to nonfocal attention.

Question 2

When test marketing a product, a limited launch of the product is introduced to a selected group of consumers whose reaction to the product will dictate the possible release of the product on a wider scale.
 
 Indicate whether the statement is true or false

Question 3

Step 2 of Triangle Talk is _____.
 a. apply strategy to win the negotiation
 b. know exactly what they want
 c. know exactly what you want
 d. propose action in a way they can accept
  e. use power to get exactly what you want

Question 4

Generally, as the channel structure grows longer and the degree of control exercised by the manufacturer:
 a. Increases.
  b. Decreases.
  c. Remains essentially the same.
  d. Increases dramatically.
  e. Requires a shift to exclusive distribution.

Question 5

_________________________ affect the globalization of products by imposing local content requirements, standards, and ownership restrictions and requirements on technology transfer.
 Fill in the blank(s) with correct word

Question 6

Which of the following statements is true of focal attention?
 A) Consumers process information which is outside the focus of their attention.
  B) Information is processed in peripheral vision during focal attention.
  C) Focal attention happens when consumers focus on a stimulus.
  D) Limited attentional resources are devoted to focal attention.
  E) Consumers' focal attention is unlimited.

Question 7

A critical part of international input to overall planning effort is customer input before a new product design is finalized.
 
 Indicate whether the statement is true or false

Question 8

Step 1 of Triangle Talk is _____.
 a. know exactly what they want
 b. propose action in a way they can accept
  c. know exactly what you want
 d. apply tactics to win the negotiation
 e. None of the above.

Question 9

Which of the following purchase roles is the most difficult to analyze?
 a. Buyer
  b. User
  c. Decider
  d. Gatekeepers
  e. User and decider are about equal.

Question 10

The degree of _________________________ in a market is also a factor that determines the degree of product adaptation needed.
 Fill in the blank(s) with correct word