Negotiators who interact face-to-face are more likely to reach agreement and avoid impasse than their e-negotiation counterparts.
a. True
b. False
Indicate whether the statement is true or false
Question 2Recent research into industrial buyer behavior suggests that:
a. Industrial buyer behavior is a strictly rational process.
b. Industrial buyer behavior is very similar to consumer buyer behavior.
c. Industrial buyers may not behave in a completely rational manner.
d. Industrial buyers operate largely on the old boy favoritism system.
e. Industrial buyers tend be more impulsive purchasers.
Question 3Consumers are most likely to be exposed to ads:
A) that are placed below their eye level at stores.
B) that appear low on an Internet search list.
C) within TV programs that interest them.
D) for product categories they do not use.
E) when they engage in zipping.
Question 4The main goal of the product development process is to develop a standard product or product line.
Indicate whether the statement is true or false
Question 5E-negotiators generally ask more questions and tend to make fewer assumptions during the negotiation.
a. True
b. False
Indicate whether the statement is true or false
Question 6Less prime retail locations may be offset somewhat through all of the following except:
a. Close-to-home convenience.
b. Larger selection.
c. Unusual merchandise.
d. Lower prices.
e. Special services.
Question 7Which of the following is a nonmarketing source of marketing stimuli?
A) Salespeople
B) Facebook messages
C) Brand symbols
D) Vine videos
E) Consumer reviews
Question 8_____ means coming into physical contact with a stimulus.
A) Inference
B) Motivation
C) Ability
D) Opportunity
E) Exposure
Question 9Why is privacy such an issue in e-business?
Question 10Parties may behave differently when negotiating electronically than they do in person.
a. True
b. False
Indicate whether the statement is true or false
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