Culture plays an important role in services. Which statement regarding medical services is inaccurate?
a. Japanese consumers expect special treatment in a medical environment.
b. Medicine is perceived as a public good in Japan.
c. Japanese patients expect doctors to be rude.
d. U.S. consumers prefer a greater degree of service personalization.
Question 2Novices are able to process information better than experts when the information is stated in terms of _____.
A) general benefits
B) discrete units
C) precise features
D) conventional beliefs
E) specific attributes
Question 3There are three different approaches to coverage. Identify one of the following that is not a type of coverage.
a. Extensive
b. Intensive
c. Selective
d. Exclusive
Question 4The bargaining zone represents the heart of the negotiation process, as any proposal or counterproposal offered outside of this range is likely to be rejected by the other party because it is not what he or she is willing to settle for.
a. True
b. False
Indicate whether the statement is true or false
Question 5In terms of market geography, the channel manager's responsibilities are to:
a. Delineate the geographic location of target markets.
b. Measure, track and forecast geographical changes.
c. Achieve high customer service in all locations.
d. Identify where customers make their purchases.
e. Identify costs in high density and low density regions.
Question 6Which of the following is an example of a non-tariff entry barrier?
a. Non-mandatory adaptation c. The CPA exam
b. Country stereotypes d. Glocalization
Question 7Zina has been using computers all her life and has extensive knowledge about hardware and software. In this context, Zina can process information about computers more extensively when the information is stated in terms of _____.
A) specific attributes
B) discrete values
C) open-ended analogies
D) general beliefs
E) instant benefits
Question 8The number of areas in which the marketer's products are represented and the quality of that representation is known as:
a. distribution.
b. logistics.
c. promotion.
d. coverage.
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