Corbyn wants to be a professional football player. He tries to emulate the behavior of National Football League (NFL) players and pays attention to the advertisements that use NFL players as spokespersons. In this scenario, Corbyn regards the NFL players as _____.
A) a reference group
B) policy makers
C) an advocacy group
D) a target group
E) ethicists
Question 2The establishment of a sales office means an end to the use of intermediaries.
Indicate whether the statement is true or false
Question 3Offering a supplier a longer-term contract with guaranteed volumes encourages investment in equipment that results in lower production costs.
a. True
b. False
Indicate whether the statement is true or false
Question 4A channel manager may choose more than one channel structure in order to:
a. Decrease costs of distribution of products.
b. Maximize consumer awareness of the product.
c. Reach the target market effectively and efficiently.
d. Increase net profits.
e. Achieve corporate objectives.
Question 5France's Renault granted a license to build ____________________ brand automobiles in Romania in the 1960's.
Fill in the blank(s) with correct word
Question 6George goes to a restaurant for dinner with his family. The service and the food at the restaurant are not up to standard. After they leave, George wonders whether his choice of restaurant was good. In this case, George is in the _____ stage of making decisions.
A) problem recognition
B) information search
C) pretesting
D) postpurchase evaluation
E) acquisition
Question 7Cooperative advertising increases the overall promotional budget for the product.
Indicate whether the statement is true or false
Question 8The work force factor of the learning curve refers to the ability of the worker on the job to learn and improve through repetitive effort and increased efficiency, but not the effort by management to pursue productivity gains.
a. True
b. False
Indicate whether the statement is true or false
Question 9Given five possible channel structures, two degrees of intensity, and four different types of intermediaries, the maximum number of possible channel alternatives would be:
a. 11.
b. 40.
c. 22.
d. 14.
e. 100.
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