Outsourcing is especially popular in the areas of customer service and billing.
Indicate whether the statement is true or false
Question 2Why is brand health an important part of the listening phase?
A) It is integral to sentiment analysis.
B) It helps a company identify its current social media presence, and serves as a starting point for strategy development.
C) It shows how a company's social presence compares to its competition.
D) It is like a doctor's appointment for a brand, something that should be done every year.
E) It is a useful way to identify Key Performance Indicators for specific social media platforms.
Question 3Which of the following can be used to discourage marketers from entering the market?
a. Cost-plus pricing
b. Changing pricing
c. Multiple-product pricing
d. Penetration pricing
Question 4_____ is the process of analyzing each individual cost element (i.e., material, labor hours and rates, overhead, general and administrative costs, and profit) that together add up to the final price.
a. Price analysis
b. Cost analysis
c. Cost analysis
d. Total cost analysis
e. Make-buy analysis
Question 5How much emphasis should be placed on each strategic variable of the marketing mix is:
a. A question without a general answer.
b. A direct function of the size of the firm.
c. Almost always most critical in high-tech companies.
d. A fairly clear-cut formula of Ts = f(P1,P2,P3,P4).
e. Dependent upon the firm's goals and objectives.
Question 6Outsourcing involves strategic alliances.
Indicate whether the statement is true or false
Question 7Why is an executive summary an important element of a social media marketing plan?
A) It helps the reader appreciate the full value of the document.
B) It helps the reader find specific sections of the social media marketing plan.
C) It makes the social media marketing plan stand out.
D) It provides a first impression and highlights the primary benefits of the social media marketing plan.
E) It is intended to serve as a summary in case the reader doesn't have time for the entire document.
Question 8With multiple-product pricing, the various items in the line may be differentiated by pricing them appropriately to indicate all but which of the following examples?
a. Economy version
b. Standard version
c. Top-of-the-line version
d. Generic version
Question 9_____ refers to the process of comparing supplier prices against external price benchmarks, without direct knowledge of the supplier's costs.
a. Cost analysis
b. Make-buy analysis
c. Target costing
d. Price analysis
e. Total cost analysis
Question 10Making distribution a priority is most appropriate for which of the following?
a. Consumer services providers
b. Consumer luxury goods manufacturers
c. Firms using intensive distribution
d. Firms in international business
e. No such generality can be made.
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