The most fundamental distribution decision of all for any firm or organization to consider is the role:
a. Distribution will play in the marketing mix.
b. Distribution will play in channel design.
c. Distribution will play in the firm's overall objectives and strategies.
d. Distribution will play in channel management.
e. Distribution will play in channel member evaluation.
Question 2Branch offices carry the greatest level of risk.
Indicate whether the statement is true or false
Question 3In some cases it is possible to determine which social media platforms a persona will most likely frequent by examining the behavior of the target audience.
Indicate whether the statement is true or false
Question 4Skimming is selling goods overseas for less than in the exporter's home market or at a price below the cost of production, or both.
Indicate whether the statement is true or false
Question 5The main risk in target and cost-based pricing concerns volume variability.
a. True
b. False
Indicate whether the statement is true or false
Question 6Caterpillar's CEO, Donald V. Fites, makes it clear that the biggest reason for Caterpillar's success has been:
a. A great product.
b. An emphasis on product differentiation.
c. Competitive prices.
d. Its system of distribution and product support.
e. Its product development expertise.
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