Managers of small and medium enterprises and managers of multinational firm managers alike must evaluate the costs of delivering their products and services to their target markets.
Indicate whether the statement is true or false
Question 2Explain the difference between measurement and evaluation.
Question 3Which legislation amended Section 301 of the Trade Act of 1974 to clarify that the violation of intellectual property rights is an unreasonable practice within the statute?
a. Fair Trade Act of 1984
b. Intellectual Property Protection Act of 1984
c. Trademark Counterfeiting Act of 1984
d. Omnibus Tariff and Trade Act of 1984
Question 4Economic conditions seldom determine whether a market is favorable to the seller or to the purchaser.
a. True
b. False
Indicate whether the statement is true or false
Question 5In order to select the right power bases to use, the channel manager needs to know:
a. How effective the various power bases are for influencing channel member behavior.
b. What reactions the channel members might have in response to the use of different power bases.
c. How the use of the various power bases might affect the overall channel relationship.
d. All of the above.
e. Only a and c are correct.
Question 6Describe the targeting strategies discussed in the text.
Question 7Complete the following sentence, then explain the result: Marketers cannot create measures with business value unless they first have: _____________.
Fill in the blank(s) with correct word
Question 8Any good bearing an unauthorized representation of a trademark, patented invention , or copyrighted work that is legally protected in the country where it is marketed is known as a:
a. replica.
b. me-too product.
c. counterfeit.
d. hand-me-down.
Quick Reply
