The key metric of the California Tortilla marketing campaign was the:

The key metric of the California Tortilla marketing campaign was the:
 A) number of Likes on each campaign-related Facebook post.
  B) number of Shares on each campaign-related Facebook post.
  C) number of Likes on each campaign-related Instagram post.
  D) number of Shares on each campaign-related Instagram post.
  E) number of customer pictures posted on Instagram.

Question 2

In developing markets, products such as cigarettes and razor blades are often sold by the piece. Why?
 a. It is easier to get regulatory approval.
  b. Because of packaging concerns.
  c. Taxation considerations usually lead to such actions.
  d. So that consumers with limited incomes can afford them.

Question 3

All of the following are examples of the reliable and timely information required for successful global sourcing except _____.
 a. a listing of existing contracts and suppliers
 b. reports on supplier capabilities and performance
  c. worldwide volumes by purchase type and location
  d. information about potential new suppliers
 e. truck traffic patterns around the supplier's facility

Question 4

The feasibility and applicability of the various approaches for resolving channel conflict will:
 a. Both increase as a firm becomes larger and more powerful.
  b. Vary for different kinds of channels under different sets of circumstances.
  c. Be much higher for the manufacturer than for the wholesaler or retailer.
  d. Vary far more for the larger channel members than the smaller.
  e. Cost about the same to implement, but vary on effectiveness.

Question 5

_________________________ indicates the extent to which individuals are nonusers, occasional users, medium and heavy users.
 Fill in the blank(s) with correct word

Question 6

Marketers find it easiest to track:
 A) keywords.
  B) hashtags.
  C) repins.
  D) retweets.
  E) likes.

Question 7

When a market may require a drastically simplified version of the firm's product due to lack of purchasing power or usage conditions, this is known as:
 a. supplementing.
  b. backward innovation.
  c. backward integration.
  d. forward integration.