Why should a white paper include visual aids, short paragraphs, and informative titles?
A) Many readers choose white papers based on how they look.
B) To ensure it is easy for readers to scan.
C) Readers like to see text in big blocks.
D) Because it is usually not printed.
E) A catchy title can help snare a reader.
Question 2Industrial products are less culturally grounded and warrant less adjustment than consumer goods.
Indicate whether the statement is true or false
Question 3A federal act that specifically deals with the anticompetitive issues of acquisitions and mergers through vertical integration is the:
a. Sherman Antitrust Act.
b. Federal Trade Commission Act.
c. Celler-Kefauver Act.
d. Morgan Stanley Act.
e. Robinson-Patman Act.
Question 4For large multinationals attempting to enter the Turkish market, Sabanci Holdings is in great demand and already boasts join venture and distribution partners in companies as varied as Carrefour supermarkets, Dresdner Bank, and DuPont. Which macro-segmentation consideration does this exemplify?
a. Market potential c. Marketing support infrastructure
b. Financial Environment d. None of the above
Question 5_____ involves proactively integrating and coordination common items and materials, processes, designs, technologies, and suppliers across worldwide purchasing, engineering, and operating locations.
a. International purchasing
b. Sole sourcing
c. Nearshoring
d. Re-shoring
e. Global sourcing
Question 6Why are interviews important when writing a white paper?
A) They keep the white paper interesting.
B) They may provide new information that is not widely known.
C) They provide third party credibility.
D) They help tell a better story.
E) They help support the premise of the white paper.
Question 7One of the drawbacks of customization is cost savings in production and marketing.
Indicate whether the statement is true or false
Question 8The _______________ Act passed in 1914 granted powers to investigate and enforce unfair methods of competition in interstate commerce.
a. Celler-Kefauver
b. Sherman Anti-Trust
c. Robinson-Patman
d. Federal Trade Commission
e. Clayton
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