Which of the following is not a criterion that should be considered when evaluating a potential country for entry?
a. Ethnic conflict in a region
b. Recent nationalization activity
c. Legal ambiguity
d. All of the above should be considered.
Question 2White papers are generally intended to:
A) provide post-purchase technical support.
B) survey a target audience.
C) help consumers before they make a purchase.
D) position a brand.
E) be shared in order to go viral.
Question 3In order to differentiate a product, a marketer tries to highlight the similarities it has with products in the same class so as to highlight the likenesses of each.
Indicate whether the statement is true or false
Question 4_____ relates to a commercial purchase transaction between a buyer and a supplier located in different countries.
a. International purchasing
b. Re-shoring
c. Global sourcing
d. Nearshoring
e. None of the above.
Question 5A piece of federal legislation that specifically deals with price discrimination is the:
a. Clayton Act.
b. Baitman-Roberson Act.
c. Patman-Morgan Act.
d. Price Maintenance Act.
e. Robinson-Patman Act.
Question 6Which statement regarding the countries of the former Soviet Union is not true?
a. The countries are experiencing high inflation.
b. The countries have a high illiteracy rate.
c. The countries have an excess of highly qualified labor.
d. The countries have a consuming public that is eager to experience new products.
Question 7A white paper is defined as:
A) a government publication.
B) an article that does not pitch a particular product or company.
C) a technical document that describes how a product solves a particular problem.
D) an article written for a business audience.
E) a technical and marketing focused article.
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