A relatively new technology that uses an electronic tag to track people or products using radio ...

A relatively new technology that uses an electronic tag to track people or products using radio waves is called?
 a. Electronic scanners
  b. Computerized inventory control tags
  c. RFID tag
  d. Portable computers
  e. Universal product codes

Question 2

When a marketer selects the countries and segments that the company can serve most efficiently he or she is engaging in:
 a. international market segmentation. c. market positioning.
  b. international market targeting. d. psychographic segmentation.

Question 3

Using marketing jargon in a white paper helps it appear more educational and credible.
 
 Indicate whether the statement is true or false

Question 4

In a _____, the supplier brings together a package of skills that will provide an integrated service to the client without incurring the risk and benefit of ownership.
 a. joint venture
  b. full ownership mechanism
  c. management contract
  d. cross-holding format

Question 5

The use of forward exchange contracts encourages speculation.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Computerized inventory control systems available to all channel members will mean:
 a. Increased dominance by manufacturers over retailers.
  b. More time for the manufacturer to plan production schedules.
  c. Slower responses by retailers to slow-moving items.
  d. Decreased profits.
  e. Better forecasting techniques.

Question 7

When a marketer identifies countries and segments of international consumers that are similar with regard to key traits, who would respond well to a product and related marketing mix, he or she is engaging in:
 a. international market segmentation. c. market positioning.
  b. international market targeting. d. a concentrated targeting strategy.

Question 8

In public policy, white papers are delivered to policy makers to inform them on important issues.
 
 Indicate whether the statement is true or false

Question 9

One special form of joint ventures consists of ______, which are arrangements between two or more companies with a common business objective.
 a. wholly owned subsidiaries
  b. strategic alliances
  c. franchises
  d. mergers

Question 10

Hedging is a form of risk insurance that can protect both parties from currency fluctuations.
 a. True
  b. False
 Indicate whether the statement is true or false