Trade shows are often one of the worst ways to gather information on many suppliers at one time.
a. True
b. False
Indicate whether the statement is true or false
Question 2During recessionary periods, channel members at the wholesale and retail levels are likely to:
a. Try to increase their inventory levels.
b. Lose sales volume.
c. Broaden their product line.
d. Increase financial borrowing.
e. Improve product quality.
Question 3The lead/lag concept is closely linked to the political structure of a country and is particularly relevant to firms that sell products of mass consumption.
Indicate whether the statement is true or false
Question 4Stock photography is:
A) more spontaneous than user generated photography.
B) professional photography produced by agencies or photo libraries.
C) typically free.
D) very helpful for photo sharing.
E) the best way for a company to demonstrate its expertise in a particular area.
Question 5In order for change to take place, someone or something within the firm must initiate it and shepherd it through to implementation. This person/thing is called the:
a. expatriate.
b. change agent.
c. initiator
d. leader.
Question 6Regardless of the technique used to overcome worldwide sourcing barriers, the effort will fail unless top management supports worldwide sourcing.
a. True
b. False
Indicate whether the statement is true or false
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