A marketer can encourage users to share its video by doing all of these except:
A) creating an entertaining video.
B) interacting with other content creators.
C) having contests or incentives to encourage sharing.
D) offering something for free advertising.
E) all of these would encourage users to share a video.
Question 2Under a licensing agreement, one firm permits another to use its intellectual property in exchange for compensation designed as a royalty.
Indicate whether the statement is true or false
Question 3The _____ provides all suppliers, regardless of their performance history, a chance to remain in the supply base.
a. improve or else approach
b. triage approach
c. competency staircase approach
d. twenty/eighty rule
e. Six Sigma approach
Question 4Trends in retailing in the U.S. suggest:
a. The number of stores is growing rapidly.
b. Average dollar sales per store has increased.
c. The number of retail stores has fallen by 50 percent in the last 25 years.
d. A movement by retailers to reduce the number of distribution tasks they perform.
e. A total sales volume greater than 5 trillion.
Question 5_________________________ models use data of past performance to predict future market demand.
Fill in the blank(s) with correct word
Question 6One reason that video creates a stronger connection with consumers is:
A) because it tells a story.
B) that it is seen as a diversion or quick break.
C) because viewers are more vested in content when there is a human face attached.
D) it creates community.
E) people don't like to read.
Question 7Middle East has seen the highest Internet usage growth in percentage terms during the period 2000-2008.
Indicate whether the statement is true or false
Question 8The _____ identifies those 20 percent of suppliers receiving the bulk of purchase spend or that minority of suppliers that cause the most quality problems.
a. improve or else approach
b. triage approach
c. strategic sourcing approach
d. competency staircase approach
e. twenty/eighty rule
Question 9Between 1948 and 2002 for retail establishments:
a. Average sales and numbers of stores increased.
b. Average sales increased and the number of stores decreased.
c. Average sales decreased and the number of stores decreased.
d. Average sales decreased and the number of stores increased.
e. Total sales increased and the number of stores increased.
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