In blogging, the suffix at the end of a URL address of the blog site indicates:
A) the name of the blogger.
B) the topic of the blog.
C) the number of readers.
D) the service hosting the blog.
E) the search engine key.
Question 2Which of the following is not one of the typical uses of supplier measurement data?
a. Supporting supply base rationalization and optimization.
b. Identifying those highly capable suppliers that may qualify for consideration of longer-term partnerships or designation as preferred suppliers.
c. Identifying those suppliers that are not performing at expected levels so that appropriate remedial or development actions can be taken.
d. Deciding where to locate supplier facilities.
e. Determining a supplier's future purchase volume based on its past performance.
Question 3The researcher formulates the questions, has them translated into the language of the country under investigation, and subsequently has a second translator return the foreign text to the researcher's native language. The above statement describes which of the following?
a. Realism check
b. Translation-retranslation approach
c. Transactional analysis
d. Reverse translation methodology
Question 4___________ are firms that primarily buy, take title to, store, and physically handle products.
a. Agents
b. Commission merchants
c. Manufacturers' offices
d. Brokers
e. Merchant wholesalers
Question 5Research examining brand preferences and brand attitudes falls into the category of _________________________ research.
Fill in the blank(s) with correct word
Question 6Regarding video streaming, all of the following are true except:
A) it is best-suited to live, interactive content.
B) it is best done when shared online.
C) it is best done using the video stream only, and other forms of social media are not used to interact also.
D) viewers can comment on the video they are seeing.
E) it may be incorporated into the marketer's social media plan.
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