The fundamental determinant of whether a firm is a member of a marketing channel is:

The fundamental determinant of whether a firm is a member of a marketing channel is:
 a. If the firm performs distribution tasks.
  b. If the firm is considered to be important to the channel manager.
  c. If the firm performs negotiatory functions.
  d. If the firm performs tasks that are necessary to make products or services available to ultimate buyers.
  e. If the firm performs ancillary tasks.

Question 2

Which of the following is not a characteristic of qualitative research?
 a. Fewer respondents belonging to a non-random sample
  b. Use of highly structured research methodologies
  c. Researcher involvement as participant
  d. Nonsystematic observation

Question 3

What is one element that is universal across microblogging and social platforms?
 A) The marketing objectives.
  B) Peoples' value and interests.
  C) The ability to identify influencers.
  D) Peoples' need for deals.
  E) The ability for a brand to broadcast its marketing message.

Question 4

If a supplier's product or service is deemed routine to the buyer, it should then be considered for supplier development.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Firms are increasingly recognizing that ____, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer group in different countries.
 a. culture characteristics
  b. segmentation variables
  c. family qualities
  d. macro variables

Question 6

Which statement about Gazelle is false?
 a. Gazelle distributes electronic products using its online channel.
  b. Gazelle buys, takes title and stores electronic products.
  c. Gazelle pays for electronic products up front, before it has a buyer for them.
  d. It is part of a 300 billion industry that distributes used electronic equipment.
  e. Distribution channels are not adequately used by Gazelle..