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What is the most likely reason that a firm’s channel strategy is affected when the firm no longer ...

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What is the most likely reason that a firm’s channel strategy is affected when the firm no longer ...

What is the most likely reason that a firm’s channel strategy is affected when the firm no longer offers a physical product?
A) Intermediaries perform fewer traditional channel functions.
B) Upstream channel members alter production capabilities.
C) Additional service offerings require new intermediaries.
D) Effective supply chains rely on geographic proximity.
E) Service transition strategies rely on upstream channels.

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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darthmouse Author

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I appreciate what you did here, answered it right Smiling Face with Open Mouth

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