A(n) __________ consists of a group of people who share certain characteristics.
Fill in the blank(s) with correct word
Question 2When research is conducted by an independent company and then offered for sale to everyone in an industry, it is called __________.
Fill in the blank(s) with correct word
Question 3__________ is conducted to gather data and identify solutions to marketing problems.
Fill in the blank(s) with correct word
Question 4What is the final step for marketing research?
a. analzye current conditions b. implement and evaluate the results
c. collect the data
d. develop the process for data collection
Question 5__________ are small numbers of people representative of a large group.
a. Polls b. Samples
c. Cookies d. Tests
Question 6A(n) __________ shows how often each numerical value, response, item, or range of numbers in a set of data occurs.
a. frequency table b. cookie
c. sample d. algorithm
Question 7Statistics gathered through valid research is called
a. descriptive data b. hard data
c. primary data d. soft data
Question 8__________ research is conducted by an independent company and then offered for sale to everyone in an industry.
a. Syndicated b. Primary
c. Secondary d. Client-side
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