Trends can be displayed best by using a
a. pie chart.
b. line chart.
c. pictograph.
d. bar chart.
e. histogram.
Question 2An analyst wishing to show the fluctuations in coffee consumption by month over the past two years should probably use a
a. grouped bar chart.
b. pie chart.
c. line chart.
d. stratum chart.
e. divided bar chart.
Question 3Which of the following is FALSE about charts in the research report?
a. Bar charts can only be single scale charts.
b. Pie charts and one-scale bar charts are used for similar purposes.
c. When the relationship being captured is the change in a variable through time, the vertical form of the bar chart is preferred with x-axis as the time axis.
d. A pictogram is essentially a bar chart.
e. A stratum chart is equivalent to a divided bar chart.
Question 4The illustration of relative market share for the top four brands in a product category as of December 31, 2000, could best be accomplished by use of a
a. line chart.
b. stacked line chart.
c. two scale vertical bar chart.
d. pie chart.
e. divided bar chart.
Question 5Which of the following is FALSE about charts in the research report?
a. The pie chart is particularly effective in depicting relative size or emphasis in dynamic comparisons.
b. The line chart is a two-dimensional chart that is particularly useful in depicting dynamic relationships such as time-series fluctuations of one or more series.
c. The stratum chart is in some ways a dynamic pie chart in that it can be used to show relative emphasis by sector and how the relative emphasis is changing with time.
d. The stratum chart is essentially a set of line charts whose quantities are aggregated or a total that is disaggregated.
e. A pictogram is a variation of a bar chart.
Question 6Pie charts are useful for
a. illustrating time series data.
b. emphasizing dynamic relationships between two or more variables.
c. depicting relative size.
d. illustrating trend relationships.
e. depicting the relative growth in magnitude of a variable over time.
Question 7You have been allotted 90 minutes to present the results of a research project. Your formal presentation should be planned to take a maximum of __________ minutes.
a. 60
b. 45
c. 30
d. 90
e. 75
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