× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
5
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Geometro121 Geometro121
wrote...
Go to Answer
Posts: 311
Rep: 0 0
6 years ago
Mrs. Fields Cookie Company has decided to test market their new sugar-free, carbohydrate-free, and fat-free chocolate chip cookies. A major question the company hopes to answer with the test market project concerns customer acceptance of this somewhat novel product. Which method of test marketing would be most appropriate if it decides to distribute its new cookies through its normal channel of distribution?
 a. Controlled test market
  b. Standard test market
  c. Simulated test market
  d. Electronic test market
  e. None of the above.

Question 2

The Houston Aeros wanted to find out more about their fans and decided to gather information about their demographics, so as to generate summary statistics of it fans. Which of the following primary data collection techniques would they most likely to use to conduct the descriptive research study?
 a. Experiments
  b. Sample surveys
  c. Depth interviews
  d. Focus groups
  e. Case analysis
Read 68 times
1 Reply
Replies
Answer verified by a subject expert
dontedstrongdontedstrong
wrote...
#1
Posts: 331
Rep: 4 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
1

Related Topics

Geometro121 Author
wrote...

6 years ago
this is exactly what I needed
Evolution
wrote...

Yesterday
Correct Slight Smile TY
bioc
wrote...

2 hours ago
Smart ... Thanks!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1318 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Related Images
  
 1507
  
 14072
  
 183
Your Opinion
What's your favorite coffee beverage?
Votes: 274
Previous poll results: Does a gender wage gap exist in America?