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Mrs. Fields Cookie Company has decided to test market their new sugar-free, carbohydrate-free, and ...

Geometro121

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Mrs. Fields Cookie Company has decided to test market their new sugar-free, carbohydrate-free, and ...

Mrs. Fields Cookie Company has decided to test market their new sugar-free, carbohydrate-free, and fat-free chocolate chip cookies. A major question the company hopes to answer with the test market project concerns customer acceptance of this somewhat novel product. Which method of test marketing would be most appropriate if it decides to distribute its new cookies through its normal channel of distribution?
a. Controlled test market
b. Standard test market
c. Simulated test market
d. Electronic test market
e. None of the above.

Question 2

The Houston Aeros wanted to find out more about their fans and decided to gather information about their demographics, so as to generate summary statistics of it fans. Which of the following primary data collection techniques would they most likely to use to conduct the descriptive research study?
a. Experiments
b. Sample surveys
c. Depth interviews
d. Focus groups
e. Case analysis

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Geometro121 Author

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This helped my grade so much Perfect

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Just got PERFECT on my quiz

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You make an excellent tutor!

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