The following statement best describes the sample used in which type of descriptive research design? We will use a carefully selected sample, selection being based on household size, income level, ethnicity, education, and television viewing patterns. We must also be concerned with the stability and repeated availability of the sample..
a. Advertising evaluation design
b. Longitudinal study
c. Latitudinal study
d. Cross sectional study
e. Laboratory panel
Question 2As VP of Marketing for a major Pharmaceutical Company, every year you are asked by the CEO to determine the projected sales for each of the sales territories for the next calendar year. Every year you contact your sales managers and send them each a questionnaire to be completed. This is primarily a(n)
a. exploratory study.
b. descriptive study.
c. lab experiment.
d. field experiment.
e. focus group.
Question 3The management of Green Thumb Lawn Care Service is concerned about their choice of advertising media in the Houston Area. They aren't sure if advertising placed in the Houston Chronicle is reaching their target market. A research project is launched with the objective of determining the relationship between newspaper readership and use of Green Thumb's services. What type of research design is most appropriate for this project?
a. Descriptive
b. Exploratory
c. Relational
d. Causal
e. Laboratory Experiment
Question 4Which is an independent variable in a study where Tractor Supply, a retailer of garden and farming equipment, increases the price of its most popular lawn tractor by 5 every month for three months and sees its effect on market share in the Dallas metropolitan area?
a. The variable being manipulated by the researcher to cause the change.
b. 5 increase in retail price every month for three months.
c. The variable affected by the change.
d. Both a and b are correct.
e. Changes on market share after 3 months.
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