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saysay saysay
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6 years ago
Simulated test markets
 a. provide protection from competitors.
  b. are good for assessing trial and repeat purchase behavior.
  c. are faster and cheaper than standard market tests.
  d. are good for spotting weak products.
  e. a, b and c.

Question 2

In a simulated test market all of the following are true EXCEPT
 a. consumers are shown commercials for a new product and competitive products.
  b. consumers are given a chance to purchase products in the product category of interest.
  c. consumers are interviewed at malls or in their home and are exposed to a new product and asked to rate it's features.
  d. the information gathered is used as input for a computer model which estimates future sales.
  e. All of the above are true.
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ChristopherRenChristopherRen
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6 years ago
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saysay Author
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6 years ago
this is exactly what I needed
apelton
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Yesterday
Thanks
Brownr40
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2 hours ago
Brilliant ツ
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