When consumers provide detailed purchasing information to a catalog company, the result can be a customized catalog for each consumer. Which of the following is not a benefit of this marketing practice?
a. It eliminates waste by allowing consumers to receive direct mail targeting them.
b. It better matches offerings to consumers' needs.
c. It keeps costs down so that savings may be passed to the consumer.
d. It helps marketers more accurately identify products that can meet consumers' needs.
e. It is an invasion of consumers' privacy.
Question 2Attempting to sell products or services or ideas after telling respondents you are conducting marketing research is called
a. coding.
b. market strategy.
c. serendipity.
d. sugging.
e. scaling.
Question 3When it comes to the actual writing of the report, you should use short paragraphs and long sentences.
a. True
b. False
Indicate whether the statement is true or false
Question 4Advertising has been accused of having a negative impact on the self-image of viewers. Specifically, it can
a. encourage impulse buying.
b. make consumers buy cheaper sale items, thus lowering their self-image and their image in society in general.
c. make consumers materialistic and dissatisfied with their appearance.
d. encourage compulsive buying.
e. discourage impulse buying, thus lowering self-esteem and self-image.
Quick Reply
