Models in advertising are often
a. encouraging illicit consumer behavior.
b. encouraging compulsive consumption.
c. older, more seasoned stars.
d. idealized body images.
e. porn stars as well, linking consumption with sex addiction.
Question 2Which of the following types of research should be avoided?
a. Unethical research
b. Research for which a decision has already been made and a manager is not going to change his or her mind
c. Any research where resources are unavailable to do the research appropriately
d. All of the above should be avoided.
e. Both a and b only should be avoided.
Question 3The researcher's recommendations
a. should follow the conclusions in the report.
b. are straightforward for strategy-oriented research.
c. are less straightforward for discovery-oriented research.
d. All of the above.
e. Both b and c.
Question 4The World Health Organization believes there is convincing evidence linking childhood obesity to
a. Sesame Street's Cookie Monster's behavior.
b. Parents' bad eating habits.
c. Product placement by fast food restaurants on Saturday morning television programs.
d. Junk food advertising on television.
e. Lack of exercise programs in grade schools
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