The FactFinder Research firm conducted a survey for a national food manufacturer and one of the issues addressed
by the research was to determine how many pounds of fish were annually consumed per capita. In the survey they
found one person who consumed only one pound of fish per year while 10 people reported 200 pounds per year. The
range was
a. 200.
b. 1 to 2,000.
c. 201.
d. 199.
e. None of the above.
Question 2Low-effort hierarchy of effects occurs when the new product
a. is high priced but less interesting to the consumer.
b. involves less risk, and fewer people are involved.
c. involves central route processing.
d. takes a long time to be adopted but is suddenly rapidly adopted by everyone.
e. takes a short time to be adopted but is only adopted by half the consumers.
Question 3Hypothesis testing involves two mutually exclusive hypotheses that are known as
a. null and alternative.
b. null and conformative.
c. primary and alternate.
d. true and false.
e. normal and variant.
Question 4Upon finding out about the new type of toddler toy, Ying looked up a review in a magazine, asked several friends, and thought carefully about it before making up her mind. This is an example of
a. high-effort hierarchy of effects.
b. low-effort hierarchy of effects.
c. peripheral processing.
d. heuristic processing.
e. schema probing.
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