Joshua's tool and die company put a lot of effort into understanding the Asian American subcultures in the United States. He produced advertising in several languages and hired salespeople with ties in the community. Through these efforts, sales went up yearly. This is an example of the
a. Ethnic Distribution Theory.
b. Communication Axiom.
c. Effort Rule.
d. Accommodation Theory.
e. Assortment Theory.
Question 2Which of the following statements is TRUE?
a. In cluster sampling, the parent population is broken into mutually exclusive and exhaustive subgroups and asimple random sample is selected from each subgroup.
b. Cluster samples are most statistically efficient when the clusters are internally homogeneous.
c. In order to yield high statistical efficiency, each cluster in a cluster sample should include as many diverseuniverse values as possible.
d. One of the main advantages of cluster sampling over simple random sampling is its greater statisticalefficiency for the same size sample.
e. All of the above statements are false.
Question 3Major companies such as Procter & Gamble, Polaroid, and Chrysler have all increased their budgets for Hispanic ad campaigns. Such advertising is particularly important because Hispanics
a. are motivated to purchase durables.
b. have a high ability to process media messages.
c. have a higher feeling of personal relevance of commonly purchased products than the population as a whole.
d. are concentrated in urban areas and share a common language.
e. exhibit a tendency to buy prestige brands.
Question 4The distinguishing feature of cluster samples in comparison to other probability sampling plans is that cluster
samples
a. provide each population element with an equal chance of being included in the sample.
b. provide each population element with a known chance of being included in the sample.
c. involve the partitioning of the parent population into mutually exclusive and exhaustive subsets.
d. involve the partitioning of the parent population into mutually exclusive and exhaustive subsets and theprobabilistic selection of elements from each subset.
e. utilize the probabilistic selection of groups rather than elements.
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