How does culture affect international advertising campaigns? In a short essay, provide an example of an international advertising campaign which was unsuccessful due to cultural differences.
What will be an ideal response?
Question 2Falcon Enterprises is an MNE that uses price competition and relative market share to establish internal performance benchmarks and standards. The firm is most likely applying a system of ________.
A) bureaucratic control
B) market control
C) standardization control
D) clan control
Question 3In a short essay, discuss three ways that gray market activity damages manufacturers of branded products.
What will be an ideal response?
Question 4Effectively managing diverse human resources contributes to an organization's effectiveness by _____.
a. increasing positive publicity
b. helping the organization recruit and retain good employees
c. improving problem solving and decision making within the organization
d. all of the above
Question 5Selection tests should be used as supplements to other tools like interviews and background checks.
Indicate whether this statement is true or false.
Question 6Google essentially views the entire world as one market and assumes that there are no fundamental differences among countries with regard to consumers' preferences. Google is engaging a(n) ________ strategy.
A) international
B) multidomestic
C) transnational
D) global
Question 7People who are energizers in organizations tend to be higher performers.
a. True
b. False
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