In a short essay, describe four advantages and four disadvantages of franchising to the franchisor.
What will be an ideal response?
Question 2What are intellectual property rights? In a short essay, explain how they are an incentive to inventors.
What will be an ideal response?
Question 3Which of the following is the LEAST likely reason that consumers would prefer domestically made products over imports?
A) belief that imports are subsidized
B) feelings of national pride and sentiment
C) negative associations with products from certain countries
D) concerns that parts will be difficult to obtain for foreign products
Question 4How do foreign government regulations affect pricing and promotion for international businesses?
What will be an ideal response?
Question 5How do franchisors attempt to maintain uniformity in their franchise operations? Why is uniformity often difficult to achieve? In a short essay, provide examples of how franchised adapt to foreign surroundings.
What will be an ideal response?
Question 6In a short essay, compare and contrast licensing and franchising as foreign market entry strategies. Why is franchising a more comprehensive strategy?
Question 7In a short essay, describe three advantages of licensing agreements from the perspective of the licensor.
What will be an ideal response?
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