What type of evaluation keeps track of progress throughout an educational program?
a. process
b. summative
c. public
d. complex
e. progressive
Q. 2What are the four Ps of the marketing mix?
a. product, price, people, and program goals
b. product, production, perception, and persistence
c. product, process, print media, and psychology
d. product, price, placement, and promotion
e. product, presentation, publication, and provocative images
Q. 3According to marketing experts, the most effective presentation of a message requires a combination of pictures, sounds, and words in broadcast and what other type of media?
a. computer ads
b. direct mail
c. print
d. e-mail
e. word of mouth
Q. 4Mass media campaigns are believed to influence a change in health behavior in approximately what percentage of the target audience?
a. 20 percent
b. 10 percent
c. less than 1 percent
d. 15 percent
e. 30 percent
Q. 5Television, video, computers, radios, and magazines used by target audiences are all what types of channels?
a. persuasive
b. influence
c. peer
d. subliminal
e. educational
Q. 6Many researchers recommend the universally accepted format of _____ to deliver an educational message.
a. role-playing
b. storytelling
c. translation
d. e-mail
e. comparative analysis
Q. 7The method of confirming congruence between data collected on the target audience and proposed program goals and objectives is called
a. triangulation.
b. evaluation.
c. cultivation.
d. computation.
e. marketing.
Q. 8Black adolescent girls showed significantly improved outcomes when what support person participated in weight-loss sessions?
a. father
b. friend
c. mother
d. sibling
e. teacher
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