The range of markets in which the firm wants to compete is termed

a. resource deployment.
b. scope.
c. competitive advantage.
d. synergy.
e. None of these.

Question 2

Andrews Electronics made a decision to compete in the market for video camcorders and
videocassette recorders. Which component of the company's strategy did this decision
reflect?

a. Scope
b. Resource deployment
c. Distinctive competence
d. Synergy
e. Entropy

Question 3

In their book In Search of Excellence, Peters and Waterman found that successful
companies stuck to their knitting. In other words, they concentrated on those things they
do well. To which component of organizational strategy does this idea most directly relate?

a. Scope
b. Resource deployment
c. Distinctive competence
d. Synergy
e. Innovation

Question 4

Quaker Oats sold its three nonfood businesses and replaced them with firms in the food
industry. Which element of corporate strategy does this choice to compete in the food
industry specifically address?

a. Scope
b. Resource deployment
c. Distinctive competence
d. Synergy
e. Alignment

Question 5

All but which of the following are basic components of strategy?

a. Scope
b. Resource deployment
c. Distinctive competence
d. All of these are basic components of strategy.
e. None of these is a basic component of strategy.

Question 6

Hershey is in the confectionery business. This is an example of its

a. scope.
b. resource deployment.
c. competitive advantage.
d. synergy.
e. None of these.

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The range of markets in which the firm wants to compete is termed

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