A percentage increase in market share for a particular end of the next quarter is an example
of
a. a leadership goal.
b. a top-management goal.
c. a long-range marketing goal.
d. an operations goal.
e. a short-range marketing goal.
Question 2Jeff Kline has just completed work on a plan to implement one of the major points of the
company's strategy. The plan deals with specific time constraints and outlines specific
human resource allocations for implementing the plan. What kind of plan is this?
a. Strategic
b. Tactical
c. Oblong-range
d. Intermediate
e. Functional
Question 3Which of the following combinations is the correct order in which mission, strategic plans,
tactical plans, and operational plans should be developed according to the text?
a. Mission, operational, strategic, tactical
b. Strategic, tactical, mission, operational
c. Mission, tactical, strategic, operational
d. Tactical, strategic, mission, operational
e. Mission, strategic, tactical, operational
Question 4Strategy formulation is
a. a set of processes involving the organizations strategies.
b. the method by which strategies are operationalized.
c. goal development.
d. corporate strategy.
e. functional strategy.
Question 5Which of the following is NOT a type of standing plan?
a. Rules
b. Regulations
c. Program
d. Policy
e. Standard operating procedure
Question 6A single-use plan for a large set of activities is called
a. a project.
b. a standard operating procedure.
c. a program.
d. a policy.
e. rules and regulations.