In which of the following situations is the writer being unethical?
A) Phillip convinces his employees that they will need to take a 3 percent pay cut but truthfully promises them that it will only be temporary.
B) Taylor writes an e-mail message focusing on a small perk offered in the new health coverage, but she deliberately de-emphasizes a reduction in total coverage.
C) Shane interviews four people but cites only the three who have the necessary qualifications in her recommendation report.
D) Instead of writing a standard e-mail message, a CEO releases a video that explains major changes in the company.
Ques. 2Which of the following actions is unethical?
A) Exaggerating a point
B) Omitting something crucial
C) Providing deceptive emphasis
D) All of these actions are unethical.
Ques. 3To start your home water delivery service immediately, call us at 1-800-555-1111 is an example of ________.
A) reducing resistance
B) motivating action
C) gaining attention
D) building interest
Ques. 4Which of the following sentences best motivates action in a persuasive message?
A) We know that you'll want your employees to complete our ethics training program, so we'll drop by tomorrow to finalize the contract.
B) If you think that our ethics training program might benefit your employees, we hope you'll consider hiring us.
C) The ethics training we provide will help your employees effectively resolve workplace-related ethical dilemmas. Please call me by August 1 so that your training sessions can begin by August 15.
D) All choices would effectively motivate action.
Ques. 5Which of the following is an effective way for persuasive writers and speakers to establish credibility with an audience?
A) Establish their expertise.
B) Offer counterarguments.
C) Request a response from the receiver.
D) Suggest new ideas, directives, or recommendations for change that will be of interest to the audience.
Ques. 6The statement A Kodak all-in-one printer may cost a little more, but you'll pay far less for replacement ink than you will with other printers ________.
A) builds interest in a product
B) gains attention by describing a problem
C) reduces resistance
D) motivates action
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