The principles used in selling an idea are similar to those used in selling products.
Indicate whether the statement is true or false
Ques. 2When faced with an intercultural ethical dilemma, you should ask yourself if the action is legal, if you can rule out a better alternative, if a trusted advisor would agree, and ________.
A) if there is money to be made
B) how your decision will benefit your company
C) if you would do it if you were on the opposite side
D) if religious beliefs are involved
Ques. 3A company is faced with the challenge of communicating to its employees a significant change in its policies. Which of the following suggestions should the management follow to communicate this change to its employees effectively?
A) It should inform employees directly that they must accept the change.
B) It should coerce the employees to accept the change.
C) It should give the employees monetary compensation in order to accept the change.
D) It should emphasize the benefits the employees will gain from the change.
Ques. 4The invisible barrier of attitudes and prejudices perceived to block women from reaching important corporate positions has been called the ________.
A) gender gap
B) glass ceiling
C) diversity challenge
D) power struggle
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