Explain how Maslow's need hierarchy can help you write a more effective persuasive message to the receiver.
Ques. 2You must develop a persuasive sales message about your company's new universal remote for use with personal media centers. Develop a list of specific questions that you need answers to before you can write this message.
Ques. 3Which of the following is the BEST call-to-action sentence for a persuasive memo to employees for contributions to the United Way fund campaign?
a. I hope you will use the enclosed card to respond with your generous gift.
b. Become part of a winning team by indicating on the enclosed card your generous gift of 100, 500, or other designated amount.
c. If you feel you can help, please tell us how much you can give; the decision is yours.
d. Please consider giving as much as you feel you can to the United Way.
Ques. 4Which of the following provides the BEST opening line in a persuasive memo asking the company president to provide extra funds for advertising a new cat food line?
a. The purpose of this memo is to request that additional moneys be allocated to continue to advertise the new SmartCat product line.
b. If SmartCat has the chance to build awareness, it will help the company exceed this year's sales goals.
c. We all can agree that additional advertising funds will help a business grow.
d. SmartCat can help you exceed this year's sales goals by 10 percent.
Ques. 5How are effective persuasive memos different from routine memos?
a. Persuasive memos are written deductively.
b. Persuasive memos are shorter.
c. Persuasive memos include an appeal and evidence.
d. All of the above are correct answers.
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