The CEO of a pharmaceutical company asks you assess the company's adherence to laws governing television ads for prescription drugs. The CEO has requested a(n)
A) personal activity report.
B) policy implementation report.
C) compliance report.
D) operating report.
E) business plan.
Ques. 2A survey is ________ if it produces identical results when repeated under similar conditions.
A) valid
B) objective
C) representative
D) bias-free
E) reliable
Ques. 3When conducting primary research by using interviews, which of the following will have the least effect on responses?
A) the ability to adapt the question set based on response
B) the subject's cultural and language background
C) the type of questions being asked
D) issues such as race, gender, age, and social status
E) the way the questions are framed
Ques. 4When developing a survey questionnaire,
A) develop questions that must be answered with several sentences.
B) use leading questions.
C) make the survey adaptive.
D) use descriptors such as often or frequently.
E) use compound questions.
Ques. 5When you're selecting people to participate in a survey, it is critical to get a ________ of the population you want to survey.
A) stratified sample
B) crossover sample
C) sizeable sample
D) transparent sample
E) representative sample
Ques. 6The two most common primary research methods are
A) websites and books.
B) experiments and observations.
C) surveys and interviews.
D) test panels and experiments.
E) reports and memos.
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