The desire phase of a conventional marketing or sales message should :

The desire phase of a conventional marketing or sales message should
 
  A) cut through the clutter to get your audience's attention.
  B) build interest in the product or service that the message is promoting.
  C) expand on your explanation of how the product or service will benefit them.
  D) include a persuasive call to action.
  E) include a starting fact or statistic.

Ques. 2

According to your textbook, ________ are the most attractive features of a product.
 
  A) desirable benefits
  B) specialties
  C) points of access
  D) selling points
  E) price points

Ques. 3

In marketing and sales messages, the best way to handle potential objections is to
 
  A) avoid mentioning them.
  B) identify them up front and try to address as many as you can.
  C) explain why the objections aren't really important.
  D) suggest that anyone who has them simply needs to do more research.
  E) imply the objections stems from ignorance.

Ques. 4

If price is one of your strong selling points, you should
 
  A) mention special offers, such as volume discounts, before actually stating the price.
  B) decrease the perception that the price is high.
  C) break the total price into smaller units.
  D) give the price a place of prominence in the message.
  E) not overemphasize it, since you might need to use this advantage later.