When using social networking for personal branding and company communication, why is it important to anchor your presence in a central hub?
What will be an ideal response?
Ques. 2A company can use ________ as a measure of how effectively it is engaging its various online stakeholders in a mutually beneficial exchange of information.
A) brand socialization
B) brand standardization
C) brand management
D) brand equilibrium
E) brand exploration
Ques. 3One strategy an organization should use to build its social network is to
A) choose one compositional mode and use it for all social media sites.
B) allow others to join your conversation, but don't join others.
C) limit community building among competitors.
D) offer promotional information as often as possible.
E) maintain a persistent online personality.
Ques. 4Social networks are a natural tool for bringing together ________, people who engage in similar work, and ________, people who share enthusiasm for a particular product or activity.
A) private networks; public networks
B) virtual network societies; dilettantes
C) communities of practice; communities of interest
D) intra-disciplinary conclaves; product champions
E) community groups; marketing mavens
Ques. 5Companies can use a research technique called ________ to track social networks and other media to (1) take the pulse of public opinion and (2) identify opinion makers.
A) cold calling
B) sentiment analysis
C) brand socialization
D) location-based networking
E) guerilla marketing
Ques. 6To make it easier for people to find and follow an organization, all social media from the organization should be organized in a central hub, a
A) Facebook page with embedded links to supporting data.
B) community building site.
C) web presence that anchors the online presence.
D) community blog site.
E) cloud computing site.
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